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STRATEGY BEFORE AESTHETICS

creative + marketing

Marketing strategy, social media, campaign management, advertising, email marketing and advisory — alongside brand identity, video production, photography, design and AI creative. Strategy before aesthetics.

Our creative through your story

Brand Identity

Identity document: colors, fonts, textures, tone and copy.

The document

  • ideology, brand language, visual & marketing language
  • internal use — for the team and partners

Strategy

  • what we do
  • positioning
  • brand face
  • target audience
  • the customer journey, stage by stage
  • what the audience is looking for

Voice

  • tone of communication
  • copy rules
  • yes examples
  • no examples

Visual system

  • logo versions
  • clear space & usage rules
  • color palette
  • typography
  • textures
  • image & video direction

Content system

  • four content types
  • post formats
  • the feed today
  • the target feed
  • every decision measured against the feed
  • closing sign-off

Creative Direction

Creative documents and strategy that hold every channel together.

Creative documents

  • creative for content
  • creative for advertising

Tracks

  • content creative
  • campaign creative
  • complete brand bundle
  • brand from zero
  • ideas, styles & references
  • built in parallel for one visual voice

Research

  • market survey
  • differentiation
  • competitor research
  • audience mapping

Video Production

Brand films, reels, testimonials and sales videos.

Brand film

  • brand video — up to 120 seconds
  • cinematic film — up to 4 minutes

Social cuts

  • reels — up to 30s
  • post cuts — up to 10s
  • testimonial — up to 90s
  • shoot days
  • up to 5 interviews per set
  • all cut from the same shoot

Campaign video

  • sales videos
  • up to 5 per set
  • 40-second cuts
  • extendable on request

Production

  • crew & equipment rental
  • edit, grade & captions

Photography

Shoot days and social content bundles, organic and paid ready.

Shoot days

  • up to 5 videos per shoot day
  • stills package included

Social professional bundle

  • 1–3 shoot days
  • brand film up to 90s
  • 4 reels up to 30s
  • 8 post cuts up to 10s
  • around 8 stills per bundle
  • two to three months of content

Crew & gear

  • freelance photographer
  • equipment rental
  • production crew
  • location scouting

Design

Identity, ad creative, pop-ups and full design systems.

Advertising design

  • ads, pop-ups & email design
  • retainer or per order

Product design

  • layout design
  • ui/ux
  • visual language
  • design handover

Systems

  • templates & design system
  • campaign artwork sets

AI Creative

Content agents with a built-in database, art-directed.

Ai content creator

  • agent with built-in database
  • tone, format & length per platform

Sources

  • product data
  • knowledge base
  • sketches & references
  • brand guidelines

Publishing

  • auto-publish or approval queue
  • scheduling per platform

From brand films to AI-generated content, from photography to full design systems — we translate your brand's world into visual language that performs across every medium.

Our marketing to spread your story

Marketing Strategy

Full marketing strategy sized to your budget and market.

Strategy packages

  • business
  • company
  • enterprise
  • monthly advisory
  • strategy built around your budget band
  • creative direction included

What it covers

  • market survey
  • differentiation
  • competitor research
  • budget planning
  • goals, planning & conclusions
  • the plan every channel runs on

Social Media

Strategy, management and always-on content per platform.

Social management

  • ai social manager
  • human social manager

Social strategy

  • single platform
  • two platforms
  • three platforms
  • market survey
  • per-platform spec
  • cross-platform linking

Conversation systems

  • global auto-reply
  • keyword routing + crm
  • ai intent assistant
  • ai content creator
  • lead details saved to a dedicated table
  • monthly and bi-weekly reports

Campaign Management

Creation, management and live tracking of paid campaigns.

Paid campaigns

  • creation, management & tracking
  • real-time budget control

Campaign creative

  • 4–5 sales videos
  • up to 40 seconds
  • ad & pop-up design
  • a/b variations
  • extendable on request
  • can attach to a brand film

Reporting

  • monthly performance report
  • budget reallocation as it runs

Advertising

Sales videos, ad design and pop-ups built for paid media.

Ad creative

  • sales videos built for paid media
  • creative planned before production

Design surfaces

  • social ads
  • website pop-ups
  • email marketing
  • feed posts

Channels

  • instagram
  • facebook
  • tiktok
  • whatsapp
  • monthly retainer or per order
  • matched to your brand identity

Email Marketing

Reminder flows, thank-you mail and newsletters wired to your CRM.

Sequences

  • payment reminder flows
  • automatic thank-you mail

Email systems

  • ai reply agent
  • approval queue
  • newsletters
  • crm sync
  • full auto-send or manual approval
  • designed templates on request

Marketing Advisory

Monthly guidance on goals, planning and budget decisions.

Monthly advisory

  • goals, planning & conclusions
  • high-budget management

Levels

  • business
  • company
  • enterprise
  • around-the-clock support
  • firefighting & live decisions
  • monthly review session

Our marketing work is built on strategy before aesthetics. Every campaign, every post, every identity — engineered to spread your story with intention and measurable precision.

strategy first aesthetics second results always

Our packages

All 22 packages, with what each one includes, on the home page.

Contact us

050-927-2333 · WhatsApp · cncpt.manager@gmail.com

Haim Moshe Peres 5, Mazkeret Batya 7682425, Israel
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